The Shortcut To Affluent Markets
Why Do Signals of Status Matter If You Want To Attract High Net Worth Clients?
You Want To Be The Local Yoda
Social status and money are more important than most people would like to admit. If Yoda in all his wisdom rocked up to Luke Skywalker speaking truths deeper than Lake Baikal (that’s the deepest lake in the world) WITHOUT a reputation… Do you think Luke would listen?
You can be the best in your market. In fact you probably are. The bar is so low these days that if you care even slightly its easy to be the best… One problem. That doesn’t matter if nobody knows you…
Picture the moment Yoda meets Luke Skywalker in Star Wars…
But instead of Yoda… We have some bum off the street. In the first scene he’s picking chips off the floor outside a local cafe.
Next he stumbles into Luke Skywalker…
Starts talking about “the force”
How does Luke react?:
“Get the hell away from me you cretin!”
What’s my point?
Don’t show up like a bum off the street. That goes without saying. You have to establish your expertise. Advertise your expertise openly so the world can see it. And more importantly? Hang out in the right places and not only be the part but look the part too.
In this short article, you’ll see the unbelievable difference local reputation makes, PLUS the vital shortcut to rapidly increase your reputation in affluent local areas faster than you can shout from a rooftop:
“I’M THE BEST ARCHITECT / GARDENER / INTERIOR DESIGNER / CHIROPRACTOR IN WEST LONDON!!!”
Leverage Status For Business Growth In West London
Let me share a short conversation I had with a friend of mine who told me a story about a rags to riches top 1% figure the other day:
“The man has TWO CHAMPAGNE FRIDGES!
Can you imagine?
But do you know what he said was the most important thing about money?:
The power to do things for other people. It makes you feel good if you can take care of your parents and your loved ones. Running your own charity feels good. And not only does it feel good…
It earns you a lot of respect…”
High-Status Reputation
Serial multi-millionaire entrepreneur Dan Kennedy once said:
“If life is just a game, then money is how you keep score.”
And my friend confirmed this when he went on to share how his top 1% friend said the main difference in being rich is how people treat you.
The person who leaves waiters & valets a ÂŁ1000 tip gets remembered. And word spreads pretty quickly.
It's nice being somebody. Business moves more smoothly. People want to know you and work with you. Why else does Anthony Joshua get approached for all kinds of business deals? Its not his business skill. It's his reputation.
Now that’s a nice story, but what if you’re NOT in the top 1%? How do you gain a reputation FAST?
What They Say About Busy People.
There’s a reputation hack that is attainable to any local business. It is arguably AS powerful, if not more powerful than splashing cash around town. Remember this old saying?:
"If you want something done, ask a busy person."
Let me explain…
One of the key leverage points in any business deal is the ability to walk away. That means that you have so many inbound requests that you can’t possibly keep up with them all.
So how do you become that busy person? I’ll give you a clue… It's NOT:
Word of mouth.
Your website.
Your social media profile.
Who you’ve worked with.
5* Google reviews.
SEO articles.
A mailing list.
OR speaking in public.
And YES, all that stuff helps… but everyone does this already. I think you will recognize the power in doing something different, because these strategies have NOTHING on what we do for our clients.
In fact, all these things do not even compare.
How Do We Cement You as THE BEST In The Minds Of The Affluent?
With the tools available today and a reasonable investment, we can get very targeted on your ideal clients. We tailor the messaging to what rich people want. We portray your business as the solution to their #1 problems. And we meet them where they hang out on the internet through carefully planned demography, psychology and behavioral targeting.
That means we get you clients who just want to know you’ll do a fantastic job and won’t waste their time. Say goodbye to pricing objections.
You will operate from abundance because you know there are always more affluent enquiries waiting for you in the palm of your hand LITERALLY.
People will compete for your expertise… positioning you VERY favourably.
We save you from dealing with the riff-raff. We cement our clients as the go-to busy local businesses that the affluent fight over. Experience this yourself.
Sam Terrett
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