Look up ways to increase website traffic for free and you’ll get an avalanche of jargon… to-do list items… and stuff no sane human would ever put themselves through. For example…

Wouldn’t it be amazing if your phone started ringing non-stop with new enquiries for your business?

You probably already know this, but that’s totally possible with strong marketing. Find out how in this blog post.

... Meta-pixel-who and a what now ?!?

It’s just a fancy word for a seriously powerful local business marketing tool. We’ll get into how to use it. First, a WARNING:

Could you use some Einstein in your marketing?

…Well, assuming you want to unlock predictable profit —(who doesn’t?!?)— then… let’s just say this Formula is for you. 

You’re about to see exactly how to identify the hungriest segment in a market and take full advantage.

But before we begin…

Yesterday we consulted for a client who had enjoyed word-of-mouth growth. Operating for 7 years, they were at full capacity for four of them. They never had to invest in marketing besides a basic website and in-house social media. But guess what happened?

Don’t we all ask ourselves time and time again: How to get more clients?

I know WE do… But here’s the real question:

“How do I easily attract more customers to buy my higher-priced products and services?”

How To Choose An Optimal USP—Write A USP That Establishes You In A “Category Of One”… Yet Works For You, NOT Against You.

You have a Unique Selling Proposition (USP), whether you realize it or not. Most businesses are familiar with the concept, but actually designing a USP that works in your market and for you is a different ball game.

If you want prosperity, you need an upmarket product/service targeted at the wealthier customer.

This has the most generous potential reward ratio. You know that. I know that. Everybody *should* know that.

So why do so many businesses fail here so. damn. badly?!?

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends.

Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands.

Here’s something I discovered after being in marketing for almost 12 years.

Most ads absolutely suck at getting clients.

Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable.

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of:

“Anyone with a pulse and the money to pay me.”

Two problems with that:

In 1978, Cavett Robert cautioned Dan Kennedy. “Don’t be in too much of a hurry to promote until you get good.” Dan noted that many rush to promote without ensuring they have something truly worth promoting. Look at your competitors' messaging—you’ll see they all do it the same. That’s why you need a great marketing message now more than ever. Find out how…