“Sales Drought Be Gone!”—We Nailed The Solution!
(Writing Money Into Existence—Part Three)
Before I reveal my sales solution, can you imagine for a moment what it will feel like when your phone starts ringing non-stop with new enquiries? When you open your email to a stack of new form submissions? And your WhatsApp pings you with more notifications than you can possibly get to?
Imagine the rapid machine gun fire of it all:
p-p-p-p-p-p-ping!
I’ve been there a few times. And do you know what makes all the difference between too few enquiries, and more than you can possibly handle?
No, it’s not a $17.99 e-book. And no, a stroke of luck isn’t required either.
I’ll tell you, but first we need to talk about the fact that no matter who you are, the 80/20 rule in selling is about avoiding mistakes:
How One Wet Noodle Silently Kills Sales 🍜
You probably already know this but lazy, boring, uninspired marketing tripe clogs up a sales basin like nothing else. Here’s a wet noodle example of the front and center headline of a $multi-million funded Biotech company.
“Transform scientific data into discoveries — M****e brings modern data engineering to the lab to help scientists turn insights into life-changing breakthroughs.”
I won’t blame you if your eyes started to glaze over. I mean — how boring can you get?!?
I doubt even a scientist could get excited about that! Why? It rambles on like a Joe Biden Speech… it leaves you thinking—“What on earth are you talking about?!?”
So look…
Wouldn’t it be amazing if all your marketing got straight to the point?
We’re talking about sales scripts, ads, websites… the whole enchilada!
That’s the kind of marketing that fills your calendar with demos for your product, that makes email lists blow up with new subscriptions, that makes you excited because so many leads have dropped into your sales pipeline overnight…
So here’s how we’d get straight to the point in that first example:
Easily View All Your Scientific Data At Your Fingertips
— With Little To No Code
Access what you need to make breakthroughs fast.
See how that paints a picture in your mind?
It's bold. Self assured. Tells you exactly what to expect upfront, adding a tactile feel.
You can see how a scientist could look at that and get excited—“Cor blimey! A solution for ME!”
The trouble is, we’ve been trained to think fancy words like “transform” actually belong in marketing. And that isn’t the case!
When you look at what really sells (like we do all day long), you see that fancy B.S. is worthless.
But you knew that already. So here’s how we cut out the fancy stuff and get to the point…
What Really Sells
Clear, easy to read, benefit driven writing. In other words, copywriting.
You’ve probably heard of that before… but even highly paid ‘copywriters’ and bougie marketing agencies forget this simple principle. They get caught up on sounding fancy instead of what sells.
Are you beginning to see how clear sales messaging unclogs your sales process, how it gets the water flowing again?
Money is like water. It flows in a predictable way.
Remember: Where words are involved, let’s get to the point. Put benefits upfront. Cut out the darned rambling! That’ll get sales flowing your way.
Easier said than done? Perhaps. That’s why we exist.
Do you recognise this mistake in the marketing of your business?
Then get in touch with me here. Do it now.
Your results are guaranteed - or your money back.
Why not do it right now?
Sam Terrett
P.S. Everybody knows that we help local businesses Tear It Up in their market—subscribe to the email list today and get my best guide to getting more clients via Facebook & Instagram. Download here:
