How To Choose An Optimal USP…
Write A USP That Puts You In A “Category Of One” That Works For You; NOT Against You
Let me explain what I mean.
You have a Unique Selling Proposition (USP), whether you realise it or not. By now most businesses are familiar with what that means on some level. If not, you might want to check this article.
But having a USP, and actually designing one that
A) works in your market, and
B) works for you is a whole other ball game.
See, you could tell everyone “we are the perfect business. We get everything done fast and easily, and you’ll never have to worry about a thing…” You know, really amp up “the dream” and milk it.
One problem though. Keeping up with all your promises is tough Better to be direct and honest. That’s why:
You must be strategic about your unique selling proposition (USP)
…Because it's NOT going to work for you otherwise.
So in this short article, let me share a story of someone who nailed their USP early on with a freak success. You’ll begin to see how we can build yours too.
First of all, before Domino’s was Domino’s™️, it started with two college students who planned to pay their way through school.
It rapidly evolved from a local start-up, to a global force.
Now, of course, there are many factors behind this. But one major one was their USP:
“Fresh, hot pizza delivered in 30 minutes or less, guaranteed.”
Note: the specificity in their claims. The reasonable timeframe.
If you asked 1,000 people to name the first thing that came to mind when you say “pizza”, how many do you think would say “Domino’s”?
Well, the infamous marketer Dan Kennedy ran a survey on this, and it turns out 85% said “Domino’s”.
Imagine if you asked 1,000 people what came to mind first in your niche... whether that’s interior design, or Italian Food or doggy day care… Wouldn’t THAT be something?
The owner of Domino’s of course went on to live the life… buying up the Detriot Tigers for $53M and securing financial freedom and abundance.
That’s the power of USP. But it can take months or even years to develop one that works for your business and for you…
Remember: a great USP must mutually complement you and your business. Just applying this can put you a world ahead of your competition.
Sam Terrett
P.S. The fastest way to hit on the perfect USP for your business is to test ads. We do that for businesses all day long. We help you reach your goals like more sales or customers —guaranteed, or we pay you your money back.
Interested? Get in touch now. Do it right now.
